Ethics To Use A Search Engine


Patience and the professionalism are a key of any success instead of using unethical way to take a lead which you are not entitled for. As every industry has rules and boundaries to be observed, same is the case with a digital marketing, which is a very vast and technical subject. It runs under a complete code that forbids to apply deceptive practices.




One of the basic questions to understand this subject is :

 

 

  • Whether we know the limits we can’t move on?
  • Are we applying skills in the right direction what we have studied?
  • Are our practices ethically correct and we have the right path to meet our destination?

 

One of the basic questions to understand this subject is:

 

  • Whether we know the limits we can’t move on?
  • Are we applying skills in the right direction what we have studied?
  • Are our practices ethically correct and we have the right path to meet our destination?

We hope, after reading this chapter you will be able to understand more than 90% of the text book message. At least you will have a clear direction and confidence that you are applying your strategies with high digital marketing moral grounds.

As an author of the book, I am sharing my more than thirty years of professional experience that how exact false tactics can damage the company’s reputation and ultimately it can destroy one’s professional career.



To start with a very important point,
 

Sending Unsubscribed Emails to Increase Leads

 

It is highly unethical practice to send an email who has not subscribed, you because it may go to spam and the relevant individual can report to block your email and the server may black list or block your email address permanently. Through this, your complete career can be at risk. The point is where unethical practices look more attractive and pursue you to deliver fast results, similarly, these practices carry a high risk to defame your business.


 

Only Use Organic Method to Boost Leads

 

The best way to expose yourself is through organic methods. As you enrich your message with unique and high informative content, higher are the chances to be visible in the market. This technique also helps you to build a chain of connections to promote your business.

 

Grow effortless and relevant network by practicing ethical digital marketing

 

Organic ethical digital marketing also brings the relevant connection to you whether you are using any form, or social media network, by providing relevant and informative content, relevant audience joins you eagerly.

 

Do Not rely on information available on the internet only

 

Commonly, most of us rely on available internet sources for digital marketing. The fact is we cannot move ahead successfully until; we have a proper education. Because each source on the internet shares its own experience and way to implement such skills. One cannot understand the flow of information and how everything works until he gets relevant education and guidance from a professional.


 

Avoid unprofessional way to get ranked

 

There are some professional often try to implement whatever they think to boost their ranking. The problem is not with the intention but with the way they have chosen. Everyone has right to have a better exposure, but make it sure that you are using the right channel, abiding by the terms. Otherwise, their sites will be blocked by the search engine. Definitely, a content search machine is a heavy platform that is observed every activity every time. Once they find suspicious tricks to boost the website ranking, the concerned website is not only got banned, but also you waste your money and time.

Posting Fake Reviews can cost your business

 

You might have seen uncountable user reviews at an E-commerce website or a Blog, these reviews doesn’t come through the right channel: customer. Yes, such online portals hire writers to post fake reviews to enhance positive user feedback. Though they are not productive in digital marketing and in their reputation, so they take shelter fake reviews that is also one of the unethical search engine practices.

 

What are the disadvantages of posting fake review?

 

  • It is unethical and illegal
  • Many businesses have been fined due to publishing fake reviews
  • Your online portal can be banned permanently or temporarily
  • It can demolish your business credibility


 

Let me share you a true story happened with me:

 

Over a decade ago, I received a call from one the advertising company and asked if I have employees by the name of Kelly and Ally. I declined and answer no and requested to share the issue with me. They said Kelly is posting a question and Ally thumbs up to that and vice versa so often to get ranking. I requested the representative of the advertising agency to please allow me to investigate The matter, because it is a matter of my goodwill. I found the dummy characters were belonged to the company I had subcontracted my Search Engine Job and I canceled the contract and never subcontracted.

This particular incident pushed me to invent something to produce the accurate results without trusting unseen people play unethically. And I started organically leads generating to build my potential customers' network and contents floating machine GetConnected360.com. I have now no pressure to monitor unseen people and waste my energy because I am using a tool which has assured me for 100% accuracy guarantee to convey the message to my audience without a middle man unauthorized editing. The machine's entire process is based on organic results.



 

How does a content search machine give you freedom of publishing information?

 

A content search machine gives you a complete freedom to share your ideas and information to appeal a relevant audience. But it is never meant to cross the ethical border of digital information. At this point, the content search machine limits your movement using various restrictions.

I have witnessed numerous companies which have hired Black Hat SEO professional boosting slogan to rank the site in a few days. In fact, such professional utilizing unethical ways to hit the ranking scale. These practices only bring devastating effects to the company’s reputation and business.


 

accuracy guarantee to convey the message to my audience without a middle man unauthorized editing. The machine's entire process is based on organic results.

 

 

How does a content search machine give you freedom of publishing information?

 

A content search machine gives you a complete freedom to share your ideas and information to appeal a relevant audience. But it is never meant to cross the ethical border of digital information. At this point, the content search machine limits your movement using various restrictions.

I have witnessed numerous companies which have hired Black Hat SEO professional boosting slogan to rank the site in a few days. In fact, such professional utilizing unethical ways to hit the ranking scale. These practices only bring devastating effects to the company’s reputation and business.

Deceiving search engine means to misguide consumer

 

Generally, the optimization process follows these patterns to maintain the momentum of a web portal or an online business:

  • High Ranking
  • Traffic
  • Conversion
  • Return

Applying these skills through organic procedure is completely logical because you do not deceive search engines. But on the other hand, if someone takes shortcuts to acquire high ranking in search engine results; you are not only deceiving the machine but also deceive your consumer. Unfortunately, most of the “Black hat SEO professionals” do not have proper education and they damage the web portal rather than any improvement.

 

Key facts

 

  •  Unethical practice can restrict your business and online portal
  • Such individuals/businesses lose their reputation
  • Unethical search engine practices give temporary benefits while consequences are too high
  • Avoid extra keyword stuffing
  • Do not spin article
  • Avoid creating duplicate profiles
  • Duplicate content has extreme negative impact on your ranking
  • Use only organic procedure for digital marketing
  • Rich your reader with informative content rather posting ads
  • Posting fake reviews is also unethical search engine practice that has its own consequences
  • Acquire proper digital marketing information to avoid unethical practices
  • Avoid sending emails to unsubscribes
  • Do not equip your online portal with low quality content with excessive keywords-
  • Believe in high informative and unique content to remain visible
  • Only organic digital marketing practices ensure your business momentum

 

Run a test to understand "Ethics To Use A Search Engine"

 

GetConnected360.com digital machine is developed to run a test to understand the flow of the information in practical we have discussed in the chapter "Ethics To Use A Search Engine" Thru Digital Marketing.

 

  1. Signup with the following link to use a lot of free feature to support your digital marketing learning.
  1. Write a review on search engine unethical practices where you will discuss the positive and negative outcomes- suggest some ways to avoid such practices. You can visit following link to write and submit your piece of writing online. Editing team will forward its feedback that how exactly you have grasped the idea.
  2. Write a report on how unethical practices have damaged the business around the globe. You can do some research and write it precisely by showing the facts. Your article will be displayed live if it is attempted accurately.
  3. Digital marketing is all about organic content. How would you define this statement? Compare the both terms and their impact on a website ranking.
  4. Bona-fide digital marketing is better than learning through internet sources. support your answer with ground facts.
  5. Do you think providing comprehensive knowledge and the process of digital marketing can impact country’s economy? If yes, then support your answer with the ways digitization can revolutionize eCommerce.

 



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