How can you bring the relevant traffic at your site not irrelevant traffic?
Most of the website owners have a problem to bring relevant visitors on their website. It is almost impossible for small business owners to chase Google and Bing bidding. It is too expensive and the conversion rate is too low.
You have to work hard to make your business visible in organic searches to keep the advertising cost affordable. It is a tough task.
You have to write articles, blogs and involve active forums of your industry.
Guidelines to write good articles and blogs and make your site visible in Organic Search Results:
Writing Catchy and attractive Title/Headline in your article and blog is very important to attract potential readers/customers to visit to your website.
A good title makes a big difference to convert your sales.
Search engines can also pick up your title for the organic searches or you may say that titles and headlines represent your search engines.
Articles and blogs are also considered an anchor to catch customers for organic searches.
Search engines select the search result through title, description. Keywords and good unique, relevant contents.
You have to index your blogs and articles for your organic search.
I do not recommend using special characters in the title.
Meta Description is a vital message for a customer to read about your products or services.
The meta description must reflect to your title, and
I recommend writing meta tags in lower cases with comma separated.
Keywords are used to approach the relevant clientele looking products or services you are offering.
Meta tags are a way for webmasters to provide search engines with information about their sites.
Landing Page-You have to bring the customer to the right landing page.
Offer Affiliate Programs to share your advertising and promotion cost burden to others.