Writing articles with unique and fresh contents is a key of a website optimization. Let me share your some tips to write a good article for your website/
The purpose of the article must be providing information not advertising.
The contents should not be duplicated with an existing article on the internet to confuse search engines.
It should be hundred percent your creation.
Exciting and great ideas are one of the key elements of a good article and it should not be boring for your readers..
Use bullets and numbers to list your items.
You can support the information in your article with the sources or source links.
You have to maintain the consistency in your article or blog what you are writing about, use short sentences and proper titles.
It is not necessary to write articles always related to your industry only.